FRWRD Skincare™
FRWRD Skincare™ is a premium USDA Organic brand formulated using science-backed forest-based ingredients for all genders and skin types. Like every powerful story starts with a foreword, every powerful day starts with FRWRD Skincare™
Creative & Art Direction / Brand Identity / Packaging Design / Print Collateral Design
FRWRD is a USDA Organic skincare line made sustainably from potent Canadian forest ingredients. They believe that transparent ingredients, giving back to the planet, and improving the lives of our customers, can coexist in a premium skincare experience.
FRWRD came to us wanting to create a clean, sustainable, premium, and unisex skincare product based around the concept of ritual, self-improvement, and respect for the environment.
When creating the brand concept, we looked to the past for inspiration.
The logotype is a reference to Roman-style inscriptions carved into stone. The brandmark – a pilcrow – is an ancient typographical character used to mark a new paragraph in written text. The idea behind using this as a brand symbol is to literally and figuratively signify a new paragraph, a new story, a new beginning in one's life. It represents a blank slate and the freedom to write your own narrative, which is a strong theme throughout the brand story.
FRWRD's flagship product – The Organic Mushroom Super Serum – features four types of mushrooms, dual maple leaves, fern, and cannabis as the hero ingredients. These natural ingredients were the initial inspiration.
Because mushrooms were the shining star of the product, we wanted to find a way to incorporate their texture into the packaging design. Again, we looked to the past for inspiration. We chose to use traditional image printing methods by applying a halftone process to an image of a mushroom's underside, creating an abstract pattern. This process also allowed us to print the image on the packaging using far less ink than a conventional photo image.
Our goal with the packaging aesthetic was to create a minimal, neutral, luxurious, and inclusive design.
We wanted the final product to feel at home in any bathroom decor and not appear overly feminine, allowing men to feel confident using and displaying the product too.
