Cha Li Boi is a modern yum cha restaurant and bar located in Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.

The interior adopts a gutsy yet minimal aesthetic with untreated timber furniture and exposed concrete walls. We created a fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.


Client: Nahji Chu
Completed at : Squad Ink
Creative Director: Matthew Squadrito
Art Director & Designer : Cristie Stevens
Designer : Robbie North 
Cha Li Boi Yum Cha
1,768
11,485
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Published:

Cha Li Boi Yum Cha

Brand identity, packaging, website, illustration and art direction for Sydney Yum Cha restaurant and bar, Cha Li Boi.
1,768
11,485
64
Published: