Branding for the V-Stan
Brand Description
V-Stan is a Motel Chain in the South Ural region of Russia for bicyclists who travel long distances for sightseeing. Not only does it provide a place to rest, but offers many other services as well. Among them are restaurants, bicycle repair shops, and maps that locate all the motels, landmarks, and hospitals.
The main element for the branding is a non-proportional boomerang-like shape. It is used to compose all the other more complex elements of the style.
There are no sharp corners in this style to make it more friendly and attractive to the general audience.
Since this motel chain is made for those who like to enjoy nature, the colors and patterns used in this style are associated with nature.
Logo
The moose was chosen to be the main character on the logo. It is a common animal for the South Ural region. It is strong and perseverant, just as cyclists who travel long distances are.
There are three variations of logo which makes it very flexible because it can be placed on objects with various proportions.
The Sign System
The round navigation signs are used on the branded pocket map to show the location of:
1. Motel station - includes bedrooms, restaurant, repair station
2. Rest station - no beds, used for a short rest, water machine
3. Mountains
4. Caves
5. Waterfalls
6. Human-made landmarks
7. Canyons
8. Wells and Springs
9. Hospitals
The rectangular navigation signs are used on motel and rest stations to show the location of:
1.1 Rest areas
1.2 Campfire areas
1.3 Picnic areas
2.1 Information center
2.2 Motel lobby
2.3 Motel rooms
3.1 Restaurant
3.2 Hot drinks
3.3 Bottled water
3.4 Water refill
4.1 Bathroom
4.2 Shower
5.1 Repair Station
5.2 Parking...
5.2.1 ...for bicycles
5.2.2 ...for cars
Website
1 The website's homepage directs tourists to either book a motel room or open the map with the landmarks.
2.1 Map with the legend and locations of landmarks, motels, and hospitals.
2.2 Map with opened description of a motel station and the sights of the landmark it's located at.
3. Shows what is available at a certain motel station.
Brand Carriers
1.1 The branded pocket map with all the landmarks, motels and hospitals located on it.
1.2 The back side of the map shows what you can usually find on a Motel and Rest Stations.
2. Branded water bottle that perfectly fits in a bicycle bottle holder and QR code on it that is linked to an online version of the V-Stan map.
3. Branded key chains with various color combinations for different rooms and facilities.
4. Branded water refilling machine.
5. Branded blanket for motel rooms.
Branded camp-fire-shaped light for Motel rooms
