Рихтер

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Graphic identity for Richter – a 5-star hotel, restaurant, bar, library, art gallery and garden all in one. Richter is an independent venue for entrepreneurs, artists, educators, musicians and creative thinkers located in an old mansion. This contrast between the old context and the new content became the main idea behind the identity. We tried to merge these two worlds together using fragments of the mural found in the old interiors of the house and the quirky custom font called Bipolar Grotesque that was specially made for the project.

Bipolar Grotesque font was designed as a part of visual identity for Richter hotel. Every letter in Bipolar Grotesque has an alternative, that gives freedom to create custom character combinations. Bipolar Grotesque gives Richter it’s unique tone — it is eclectic, versatile and quirky.

Some characters can be flipped or mirrored to become another, for example S transforms into 5, A into Б, E into 3.

Hyena, Heron, Leopard, Tiger, Quail, Lion, Devil. There are seven rooms in the hotel and each room is named after a certain animal instead of numbers.