Product: pouchs filled with love and soft candy pieces that contains a blend of natural fruit flavoured and yoghurt.
Design: this series of packaging was designed with the intention to stand out from the shelves and other competitors by using a mascot in each pouch. For the mascot I tried to design a very friendly and charismatic character that could bring personality to the product. For the logo I was concern about the amounth of “smoothieness” that the project required so that was my focus in the font that I used, the effects that they have and also in the image behind the logo.
