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Amazonian Spa - Visual Brand




Amazonian Spa

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The spa environment was developed to give the sensation to customers that you are staying in an oasis in the middle of London. The aim is for to feel as comfortable as possible, outside the daily life of the big city. With a focus on wellness, relaxation and aesthetics services, various types of therapies, from body massages, baths, advanced aesthetic treatments, day spas and in addition to exclusive procedures aimed at the male audience, pregnant women and postpartum.

The Spa uses Brazilian products or with essences and Brazilian raw materials. All these products were tested and created to maximize relaxation and confort.

The brand has been in the market since 2013 and constantly strives to innovate. Each experience aims to be unique and the services available activate all 5 senses so that immersion and recovery are achieved in its opening.








Color inspiration

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The main colors of the Brazilian flag were the main reference of colors used in the brand. The shades of green and yellow were transformed into more "noble" tones, which conveyed the idea of ​​luxury and refinement. Therefore, yellow turned to gold and green took on a darker approach. Along with this, the skin tone entered as a third color, referring to the aesthetic treatments that the Spa offers to its customers.


Logo and pattern concepts

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The logo is a combination of three symbols: the letter "a" representing the name of the company, an avatar of a woman representing our majority audience and a symbol referring to vegetation, plants, natural aesthetic treatments and the Amazon. The pattern is a combination of two symbols: the "peace symbol" mixed with a symbol that refers to plants and nature.








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Amazonian Spa - Visual Brand
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Daniel Facchini

Amazonian Spa - Visual Brand

The spa environment was developed to give the sensation to customers that you are staying in an oasis in the middle of London. The aim is for to Read More
117
1.4k
17
Published: