IPL puts sustainability at the forefront of how they do business.
Following a successful IPO in 2018, IPL emerged as a global leader in specialty packaging products used in the food, consumer, agricultural, logistics and environmental end-markets. With its global footprint in 6 countries, and 5,300 customers, IPL recognised plastic pollution is a serious global problem and one of the greatest environmental issues of our time. Now, with a network of 15 operating companies under its mandate, IPL needed to be at the forefront of innovation, investing in research and development and increasing the use of recycled raw materials. The mandate, was to spearhead marketing efforts to the investment community through an IPO process. Then, build the new brand, logo and corporate website in tandem in order to coincide with the company's IPO debut.
Our process led to the development of 4 distinct logo treatments.
The first of many branding assignments was the IPO Presentation to the investment community.