Reconnect and inspire Mohawk College employees to feel good and excited.
A main goal for Mohawk College is to make a difference via its faculty and students. A culture that breeds innovation and skilled graduates, Mohawk is the ideal choice for both employers as well as students (local and international).
The 2016-2021 Strategic Plan identifies the current and future needs to be met in order to ensure Mohawk College continues to make a real difference in the lives of all stakeholders involved (employers, students, communities and employees). Now at a pivotal moment - the mid way point, it was time to pause and not only acknowledge the successes to date, but identify the work that lies ahead.
The solution was to create an idea that not only everyone could get behind, but encouraged the notion of how the individual efforts of one can impact many.
Backlit posters carried the campaign on-campus.
Useful incentives kept the campaign alive everyday.
Credits: Frank Casera – Creative & Design Director, Tina Fernandez – Strategy, Dean Moore – Account Management, Brittany Spadafore – Production Management, Stephen Thut – Graphic Design & Implementation, Rita Chan – Studio Production.