Vivimind Outdoor/Online Memory Test
Vivimind is a non-prescription drug designed to help protect your memory. This campaign was designed to test the memory of consumers and present them with a report that brought to life the facts about memory loss. After seeing the billboards the consumers were called to action by taking a test online. That test was to recreate the billboard they saw. The test timed how long it took the user to re-create the billboard and than issued a score based on the users age and gender. Those scores were then graphed to show the user how well they scored against a variety of ages including their own. The study actually proved memory loss is congruent with age.
Vivimind is a non-prescription drug designed to help protect your memory. This campaign was designed to test the memory of consumers and present them with a report that brought to life the facts about memory loss. After seeing the billboards the consumers were called to action by taking a test online. That test was to recreate the billboard they saw. The test timed how long it took the user to re-create the billboard and than issued a score based on the users age and gender. Those scores were then graphed to show the user how well they scored against a variety of ages including their own. The study actually proved memory loss is congruent with age.
