BMW 1 Series Launch Campaign Online, Print, TV, Outdoor
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About

About

The campaign launch of the BMW 1 Series in Canada.
Published:

Front cover and inside spread. The front cover advertising was glow in the dark ink.
Outside elevator wrap.
Inside elevator wrap.
Tri-vision billboard teasers. The first three billboards rotated for 2 weeks before the actual launch of the car. 
Online advertising banner. Hangman game.