López anchovies, a delicacy with a Spanish stamp, carefully handcrafted. A human work, transparent and passionate, that treats its product as the best of classical music pieces: with delight and admiration. Therefore, its graphic identity is a reflection of elegance and distinction. A black and white aesthetic, that with hints of aquamarine green, makes a nod to Cantabrian waters and the treasure of their nights. A branding proposal that is reflected from the packaging to the web.