A trip to the 90s. This is what we wanted to capture with the design of the Etygraf calendar, which once again this year we are creating at Brandsummit.
With the use of few colors, being the monochrome the protagonist in printing, and many graphic elements we tried to represent the aesthetics of the calendars that our retina remembers from the 90s, a time when print advertising was relevant in the absence of digital marketing. Thus, we created graphic elements such as arrows, patterns and characters, even mascots as key representative pieces of each month.
A project that we also contextualized through the photo shoot, with a retro and nostalgic atmosphere.
