GLO is a technologically revolutionary and beautifully designed teeth whitening device. It uses patented Guided Light Optic (G.L.O.) technology, with heat resistors strategically placed and LED light built into a closed system mouthpiece. The whitening gel is applied to the teeth, and the mouthpiece activates the gel.
My role as Associate UX designer working as part of our UX team was to carefully research the proper design direction for this new product, come up with innovative ways to present it, and all with the active awareness of designing for an eCommerce site. Many best practices had to be considered and applied.
The deliverables included research, wireframes, site map and design overview.
Previous homepage
Previous shop page
Prallax, responsive design, mixed media.
Site map organized on stickies
Visual and movable storyboards
Exploring an interactive way to tell the story of the product in an engaging way.
Set user exectations and make them feel comfotable with the new technology.
Detailed site map showing the content on the new pages as well as footer and utility pages.
Site map made in Omnigraffle
Wireframes made in Axure RP
The design was executed by our creative team at LBi.
To see the final live design in all its glo-ry, visit www.gloscience.com
