BYCHO: You'd Be Crazy Not to Ride
Our first mode of transportation is always a bicycle. It’s a right of passage. But many of us don't consider cycling as a serious mode of transportation or even a source of enjoyment. Bycho makes biking an integral part of transportation in the city for both locals and tourists. The new bike share would launch it's first destination in Austin, TX, known for it's youthful and vibrant community, and would be able to be expanded across the U.S. throughout time and spaces. Bycho becomes a movement more than just a brand because of the promotion of being passionate along with getting everyone to bike.
Thank You!
Design & Research: Allyssa Ellis
Class: GDES 341: Graphic Design III, Fall 2019, Ringling College of Art and Design
Instructor: Douglas Higgins
