Diploma Project • MIT Institute of Design & Elephant Design + Strategy
PART 3 - Branding the system
Explorations of logos, brand names, visual language; Naming the Brand & creating its identity + Collaterals.
The name “PEAPOD” literally means - the vessel that contains the seed of a plant.
Here, in the context of the service, the vessel signifies family, a comfort zone; and the peas are the people living in that comfort zone - home, sharing space, interacting, connecting. The Pod here is the service which is acting as the environment / medium to initiate the connection / communication.
The LOGO is derived from 3 concentric circles encasing the O inside to sync it to the brand name. It is balanced and represents the traits of the brand which are connection, comfort, secure, closeness and homely.
Electronic Billboards
SEED
This concept was added as a collectible to the entire service which would be given to a few chosen users. It is a set of 2 pocket watches. Here, the colour of the logo on 1 watch starts to glow & transform to shades of magenta for some time when a button (located on the rim of the dial) of the partner watch is clicked. This is just an intimate quality given to a interesting pocket watch where one can show the fact that he/she is remembering the owner of the second watch.
