Munizioni (literally "Ammunitions") is a series of audiobooks edited by Roberto Saviano dedicated to journalists and writers victims of censorship, some of whom died for the right to maintain their freedom of speech.
For its Italian launch on Storytel, we asked ourselves:
what would happen if nobody rebelled against censorship?
In the teaser phase of the campaign we posted 3 videos on Saviano's social channels, in which the journalist talked about the themes and stories of the authors present in the series. However, those videos appeared completely "censored" (aka silenced and without subtitles), accompanied by 2 mysterious hashtags: #TellTheStories and #Munizioni.
The following day, we let Saviano himself explain the reasons for his "forced" silence. The video was then posted on Storytel's social channels,
finally connecting the brand to the stunt.
To reinforce the concept, we created a dedicated print subject
on the major Italian national newspapers as well.
Agency: DUDE
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Copywriter: Andrea Galanti
Art Director: Gabriele Ciregia
Account Director: Elena Panza
Account Executive: Giorgia Marchelli
Creative Strategy Director: Federica Nanni
Integrated Production Director: Matteo Pecorari
Executive Producer: Silvia Lo Cascio
Production Manager: Simone Raddi
Producer: Claudia Ammassari
Post Production Supervisor: Seba Morando
Film Editor: Federica Ruggeri
Film Director: DI-AL Directors
Copywriter: Andrea Galanti
Art Director: Gabriele Ciregia
Account Director: Elena Panza
Account Executive: Giorgia Marchelli
Creative Strategy Director: Federica Nanni
Integrated Production Director: Matteo Pecorari
Executive Producer: Silvia Lo Cascio
Production Manager: Simone Raddi
Producer: Claudia Ammassari
Post Production Supervisor: Seba Morando
Film Editor: Federica Ruggeri
Film Director: DI-AL Directors
Sound Designer: Tommaso Barbaro
