If the media won't celebrate female athletes,
social media will.
Introducing a new way to correct the gender imbalance in sports reporting.
Where we don't just give our female athletes the cover they deserve, but an entire issue.
In 2019, we brought to the spotlight...
And kept innovating fresh segments
and experiences through Instagram.
Creating a social storytelling best practice.
Helping more girls to see it and be it.
Credits:
The amazing BBH Force that also worked on these Instazines include
Stephanie Gwee stephgwee.com, Xander Lee, Sudhir Pasumarty,
Mae Ong, Audrey Poon, Yashanti Yap, Ronald Bunaidi, Zachery Deskar,
Jonathan Gerard, Samantha Dalton and Heidi Latinen
