Every family has its peculiar members and terms of endearment. If you get up close and personal with Singaporeans, you’ll find they greet each other in a familiar and endearing way – like we belong to one big family. This brand spot for Mcdonald's pays tribute to our local “Uncles”, “Ah Mas”, “Ah boys” and “Jie Jies” and shows how much customers, crew and citizens of this country have come to embrace McDonald’s as part of their family.

In addition, we helped McDonald's launch special SG50 commemorative packaging highlighting local expressions of “Shiok-ness” that revolve around customers' favourite menu items.