KU First Semester Care Mailer
A guide to help college freshmen through their first semester.
The mailer came with a perforated postcard to mail back to family.
Like a little love note from the KU community, this booklet—with its energetic, playful, illustrated style—reminds first-year students how to get homework help, what to do on weekends, and where to find free food. Tear-and-share postcards on the back cover are perfect for sending a note home to Mom.
The project included a set of 3 posters, an email, and the direct mail piece.
Art director: Dave Gnojek
Illustrator: Dave Gnojek
Copy writer: Justin Wheatley
Illustrator: Dave Gnojek
Copy writer: Justin Wheatley
