Up Next campaign
This campaign gave admitted students a chance to hear from current students. Topics included how they found their support systems and communities on campus, how they found meaningful ways to get involved and how they planned their route to KU. The campaign consisted of 3 print pieces, 3 Facebook Live events, Instagram stories, and a series of emails.
Bold, large type interacts with the imagery.
Photos are mix of candid shots, simple portraits and more carefully crafted portraits.
Imagery and design elements were carried over into the digital executions.
Examples of the email campaign and an the Instagram story panels.
Art Director: Audra Kenton
Creative Directors: Dave Gnojek (design) and Deb Graber (copy)
Copy Writers: Justin Runge, Justin Wheatley, and Dave Toplikar
Editor: Lois Sierra
Photographers: Andy White and Meg Kumin
Motion Designer: Trevor Mowry
Creative Directors: Dave Gnojek (design) and Deb Graber (copy)
Copy Writers: Justin Runge, Justin Wheatley, and Dave Toplikar
Editor: Lois Sierra
Photographers: Andy White and Meg Kumin
Motion Designer: Trevor Mowry
