Presented by DJs Chris Lake and Fisher, NOT ANOTHER FKN FESTIVAL is a label party from the duo in partnership with Brazilian event agency Entourage. Launched especially in Brazil (São Paulo and Rio de Janeiro), we were invited to design the festival's brand and all its visual communication.
NA*F’s logo is simple yet sharp. While it plays with censorship using the asterisk to replace the word "F*KN", this graphical element becomes a powerful visual ingredient in all the communication, increasing the brand's presence among its fans.
To bring Fisher’s and Chris’ personalities altogether, the identity is sustained by jungle patterns and tropical elements combined with trippy and mystic illustrations. For the colors, black and white are set as the main palette while hints of fresh colors are introduced to elevate the fun side of the project.
The result creates different moods throughout the communication materials inviting the audience into an underground and psychedelic trip to the jungle.
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Event photos by Jorge Alexandre
The result creates different moods throughout the communication materials inviting the audience into an underground and psychedelic trip to the jungle.
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Event photos by Jorge Alexandre
