sbsF!L Channel Branding

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‘FiL’ is a new entertainment channel launched
by SBS that airs various contents such as dramas and variety shows.

For this channel, we have created a visual identity
so that it can always contain multiple meanings.

As you can see, the logo ‘F!L’ can also be read as ‘FEEL’ or ‘FILL’,
and dots here are always moving to be connected to each other.
This visual identity represents the channel that brings various excitement to the viewers.

On air
2019.10

BI : Seoeun Kim
Lead Artist : Eunjin Jo, Seoeun Kim
Style frame : Eunjin Jo, Seoeun Kim
Animation : Eunjin Jo, Seoeun Kim, Yeonchan Jeong, Sumin Kwon, Sejeong Park
3D Artist : Eunjin Jo, Seoeun Kim,Yeonwoo Park, Dayoung Kim
Compositing : Eunjin Jo, Seoeun Kim
Sound : ROIAUDIO
Producer : DUDU
Production : cobb studio
cobb.tv