Client/
Pura Clothes
Challenge/
Building a brand identity, prints and a website for Pura.
Brief/
Pura is a brand that highlights the beauty of simplicity through clean garments, with movement and loose shapes. Pura does a conscious study of pattern making and garment fitting, and this is why these clothes are designed for different body types. For Pura, clothes don’t have an age and they are not aimed at women within a specific age range; we want women to be free and able to put together outfits that make them feel beautiful and comfortable. Pura is where style meets basics.
Concept/
Where Style Meets Basics, PURA reflects the simplicity of a brand that explores pattern making in clothes with few seams, which gives them a sophisticated look, without forgetting that these clothes must make all women feel special.
Solution/
The mix of neutral colors and primary shapes with perfectly executed typographic details allowed us to bind the identity to the product’s essence.
For the logotype, we developed a design where the space between characters and the cuts in each letter lighten the composition, allowing it to communicate sophistication and freedom.
We also decided to extend the R’s foot to give it a more feminine aspect and link it even more to the brand’s identity.
Building a brand identity, prints and a website for Pura.
Brief/
Pura is a brand that highlights the beauty of simplicity through clean garments, with movement and loose shapes. Pura does a conscious study of pattern making and garment fitting, and this is why these clothes are designed for different body types. For Pura, clothes don’t have an age and they are not aimed at women within a specific age range; we want women to be free and able to put together outfits that make them feel beautiful and comfortable. Pura is where style meets basics.
Concept/
Where Style Meets Basics, PURA reflects the simplicity of a brand that explores pattern making in clothes with few seams, which gives them a sophisticated look, without forgetting that these clothes must make all women feel special.
Solution/
The mix of neutral colors and primary shapes with perfectly executed typographic details allowed us to bind the identity to the product’s essence.
For the logotype, we developed a design where the space between characters and the cuts in each letter lighten the composition, allowing it to communicate sophistication and freedom.
We also decided to extend the R’s foot to give it a more feminine aspect and link it even more to the brand’s identity.
