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The Big Friendly Campaign

Emily Arnold
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The Big Friendly (Beer Bus) Campaign
The goal for this project was to create a campaign that tells the story of a local brand.
We chose a beer bus (which used to be a school bus) that serves craft beer called The Big Friendly. As the art director, I worked with two copywriters to develop a playful voice that reflects the childish spirit associated with a school bus. The print ads show adults in grown-up settings doing “kid things”, while the social works to personify the bus with a fun, playful personality.
The Big Friendly oklahoma city beer bus beer craft beer Food truck social media print OKC bus
The Big Friendly oklahoma city beer bus beer craft beer Food truck social media print OKC bus
The Big Friendly oklahoma city beer bus beer craft beer Food truck social media print OKC bus
The Big Friendly oklahoma city beer bus beer craft beer Food truck social media print OKC bus
The Big Friendly oklahoma city beer bus beer craft beer Food truck social media print OKC bus
The Big Friendly oklahoma city beer bus beer craft beer Food truck social media print OKC bus
The Big Friendly Campaign
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Emily Arnold's profile

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Emily Arnold's profile
USA

The Big Friendly Campaign

The goal for this project was to create a campaign that tells the story of a local brand. We chose a beer bus (which used to be a school bus) tha Read More

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