The objective of this ad series was to create three headline-driven print advertisements for Coca-Cola. With the emphasis on typography, I wanted to keep it simple and connect the different print forms with an attention-grabbing word like “effervescence” that also relates to the product. Since the word “enjoy” is associated with Coca-Cola, I began with that and tacked on other “e” verbs for the other two executions. The imagery is subtle so the focus is on the headline, yet reinforces the message.