Strolling amongst the white oak barrels, we discover what makes La Terna Tequila exceptional. Learn more about this project that we carry out alongside the Muñoz Family.
Intending to target an American market they did not want to fall into the norm of portraying clichéd Mexican stereotypes. Instead, they chose to display the culture and traditions of Jalisco, including the national sport of Mexico: charrería. The three charros associated with the brand name are a symbol of luck.
Undergoing a four day production process, the brand recording was filmed in Arandas, Jalisco. This area is the birthplace of La Terna and is the town in the region with the highest quality tequila exportation. A drone was used to encompass the dynamic movements of the horseman in the fields and the music was composed specifically for this project.
A tequila?
Strolling amongst the white oak barrels, we discover what makes La Terna Tequila exceptional. Learn more about this project that we carry out alongside the Muñoz Family.
Intending to target an American market they did not want to fall into the norm of portraying clichéd Mexican stereotypes. Instead, they chose to display the culture and traditions of Jalisco, including the national sport of Mexico: charrería. The three charros associated with the brand name are a symbol of luck.
Undergoing a four day production process, the brand recording was filmed in Arandas, Jalisco. This area is the birthplace of La Terna and is the town in the region with the highest quality tequila exportation. A drone was used to encompass the dynamic movements of the horseman in the fields and the music was composed specifically for this project.
A tequila?
The Arandas charrería team, sponsored by La Terna, were the hosts of this project.
The three charros and 3 escaramuzas represent the meaning behind the brand name: a type of charro involved with three people as well as the 3 bottles of La Terna: aged, reposado and white. Taking meticulous care of every detail, each charro was dressed with colors that alluded to the different bottles. Categorized by age, the colors of the white tequila bottle were assigned to the youngest of the charros.
We thank the Muñoz Family for trusting us and the recording facilities to carry out this project.
More information: hola@nimbuscrea.com
El equipo de charrería de Arandas, patrocinado por La Terna, fueron los anfitriones de este proyecto.
Los 3 charros y las 3 escaramuzas representan el significado del nombre de la marca: una suerte charra involucrada por 3 personas y a la vez, las 3 botellas de La Terna: añejo, reposado y blanco. Cuidando cada detalle de forma meticulosa, a cada charro se le vistió con detalles de colores que aludieran a cada botella, según la edad de cada uno de ellos, dándole los colores de la botella del tequila blanco al más joven de los charros.
Agradecemos a la Familia Muñoz por confiar en nosotros y las facilidades de grabación para realizar este proyecto.
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Más información: hola@nimbuscrea.com
