The Juice Lab is a healthy juice bar that transforms people's lives, improves their well-being and shares their passion for balanced nutrition through its 100% natural drinks. As a company, it seeks to connect with people's needs and lifestyles to improve their daily consumption of fruits and vegetables, seeking to boost their energy and enable them to live their daily lives to the fullest.
The brand's visual identity reflects a combination of elegance and joviality, referring to the fact that balanced nutrition goes hand in hand with people's lifestyle. In the isotype, two leaves were used that allude to the birth of the ingredients, this pair of leaves create a funnel and at the top we see a drop ready to fall and provide us with energy, nutrients and vitamins.
