Brand Identity Design
PROFILE
The AMano Pizza + Gelato truck is a spectacle on four wheels that pairs authentic Neapolitan pizza and handmade gelato with a truly unique glass-fronted truck that comes with its own wood fire pizza oven.
Brand Identity Design
DESIGN STRATEGY
• Initial sketching performed ‘by hand’ in the spirit of ‘AMANO’—based on the Italian “a mano” meaning “by hand”
• Palette taken from the truck and the pizza oven
• Style cues from classic Italian culinary identity design
• Identity/logo styles will be tailored for optimal truck application and merchandise opportunities
