Brand Identity Design / packaging design
PROFILE
PureWild Co. is a new functional beverage brand out of Ojai, CA. It’s introductory product is a series of marine collagen infusions, packed with organic juices and adaptogens.
Brand Identity Design / packaging design
THE BRIEF
PureWild Co. is a startup company launching their introductory product, Marine Collagen Infusions.
DESIGN STRATEGY
• Overall visual brand strategy: fusing natural or wild, artful imagery with structured, utilitarian communication
• Wordmark with rogue “W” evokes elegance with a simple nod to wild beauty
• Packaging strategy: attract with calming pastel colors, entice with flavor forward layout, and inform with key functional ingredients displayed prominently
Photography: Elizabeth Herring
