Culture Park
A social campaign to reduce advertising.
For: The Office of the City Conservator of Monuments in Poznań
Year: 2018 - 2019
Poznań, Poland
ABOUT THE PROJECT
The resolution on the Poznań’s Old Town Cultural Park aims to improve the quality of
advertising aesthetics and protect the most valuable (from a historical point of view view)
parts of the city. The task of YOS Studio was to conduct an information and promotion
campaign regarding changes taking place in this area. Our task was to reach the widest
possible audience and convince them about the legitimacy and effectiveness of the idea.
VISUAL IDENTITY
The identity of the Cultural Park was developed together with the Bękarty studio. The logo
was designed using the style of linear illustrations.The same theme was also used in
promotional materials on the internet. Typography and key colors were chosen.
Less is more- said Ludwig Mies van der Rohe. Important guidelines for us were
the consistency and readability of the message.
ACCOMPANYING EVENTS
The campaign was supported by a great deal of accompanying events. These events offered an unprecedented opportunity for a dialogue between the local community, entrepreneurs, city activists, representatives of the Office of the City Conservator of Monuments in Poznań, the authorities of the City of Poznań and municipal police about what is important for each group. We developed a strategy to promote these events. We worked on their content partand then we designed graphics promoting the events on social media. During the events,guests could pick up promotional materials designed by us: stickers, postcards, bookmarks,and coloring books.
A GOOD PRACTICES
We have collected examples of compliant aesthetic signs with the principles of the Cultural Park and we published them on the Facebook profile.
CONTINUATION OF THE CAMPAIGN IN 2019
Efficient cooperation resulted in the extesion of activities in the next year. This time the
priority was to continue building and promoting the brands of the Old Town Culturnal Park in Poznań.
