Miłość is a unique vegan restaurant in the centre of Poznań. Its interior design stands out from afar, and the eyes of passers-by are attracted by an unheated bench placed by the window. This most sensual place on the gastronomic map of Poznan received a visual identity prepared by us that brings to mind associations with crafts.

The expanded logo closed in the form of ellipse contains holding hands and two twigs which indicate the vegan character of the restaurant. In our project we also decided to include the year of the opening of the restaurant and appropriate markings to even more emphasize the kitchen’s floral character. The whole logo is complemented by the sheriff's elegant lettering. In our designed identification we only used black and white, which give the project transparency.

Using both - the full and simplified - version of the logo, we designed a clear aesthetic menu and promotional materials like: stickers, business cards, promotional vouchers and postcards with our photographs of the dishes. Speaking about photography - photos are the key element of visual identification - intensive colours and original frames distinguish them from others. When preparing the materials, we took into account the restaurant’s care of the environment, this is why we used ecological paper with a unique structure.

We also created graphics for social media and planned the communication strategy. We also started to moderate the restaurant's Facebook.

Our work did not end with the virtual functioning of Miłość- we went into the urban space and designed the shop window, which currently pleases eyes of the local residents.