Life and Rescue International operates locally and internationally as a provider of safety management practices for high risk environments. Pretty re-branded the entire company and united the company’s four divisions of training, maintenance, access & equipment. The re-branding process was rolled out onto a high quality 36 page Brochure. A style guide was created to record the new brand; acting as a central guideline document for LRI staff to refer to, ensuring the brand remains consistent across all mediums over time. Pretty managed the entire process including design, copy & print management.