Pretty In Pink
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Pretty managed the concept, design and print management. Pretty created swing tags, posters and pull up banners for Pretty in Pink's 2010 spring/summer range. San Leonardello was the first range created and was inspired by the owner of Pretty in Pink’s holiday to Italy. Each season Pretty in Pink will launch a newly inspired range with print advertising. Pretty in Pink wanted to create a vintage looking postcard to explaining product washing instructions. The postcards promoted all products as being 'Machine Washable!'
Miss Pip is Pretty in Pink's mascot. Pretty created all the Miss Pip Character illustrations based on a 40's pin-up girl style, with a modern twist! The illustrations are used on all communications throughout print, email and online.
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