Wallenius and Swedish Orient Line (SOL) have established a new shipping company that will transport forestry products and other goods in a network covering the Gulf of Bothnia, the Baltic Sea and the North Sea. Named Wallenius SOL, the new company started operations on April 12, 2019.
We were commissioned to create the new visual identity for Wallenius SOL. With large vessels in constant motion, the logo that signals the ship's belonging becomes an extra important brand carrier. Therefore, we developed a strong logo as the engine of the concept.
We were commissioned to create the new visual identity for Wallenius SOL. With large vessels in constant motion, the logo that signals the ship's belonging becomes an extra important brand carrier. Therefore, we developed a strong logo as the engine of the concept.
With a clear word mark we clearly show the two reputable players who together make up the company. A sober and clear color scale creates recognition and contributes with calm and focus.
