Taking the world of Playboy and reimagining the magazine as an unprecedented live experience. Appearing for two days in Los Angeles and four days in New York City, the immersive visually-driven platform transported hundreds of guests into the pages of Playboy, and introduced their mission for a new generation of readers.
Through curated live events including panel discussions and powerful interviews, the Playhouse activities focused on Spring and Summer 2019 issues celebrating freedom of expression, sexuality, and the legacy of the brand.
Playboy Playhouse LA + NYC
Branding / Art Direction / Collateral Design
Client: PLAYBOY
Agency: The Gathery
