MILUX Beach House
During Fortune’s annual Most Powerful Women’s Summit in Laguna Beach, The Gathery created a fictitious beach club environment that served as a welcoming retreat to summit attendees.

Inspired by luxurious member’s only clubs around the globe and South American contemporary architecture, the environment played host to a series of curated events that gave guests a taste of the Marriott International Luxury portfolio. From a morning fitness class inspired by W Hotels to the unmistakable and historic champagne sabering St. Regis ritual, the daily activities underscored Marriott’s reputation as a progressive company that continues to elevate industry standards through award-winning hospitality.


MILUX Beach House
Branding + Identity / Art Direction / Layout / Packaging 
Agency: The Gathery
Clean geometric type with airy tracking emphasizes the contemporary sophistication of the MILUX portfolio. 
A visual language inspired by luxury fashion brands that remains evergreen. The box reinforces the physical 
space of the summit’s pop up 
experience.
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MILUX Beach House
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MILUX Beach House

Marriott Luxury Band Miami Beach house Activation - Experiential Design - MILUX BONVOY
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