For my BA project, I worked on Singapore's cultural visual identity with 'Seeing Singapore' as the title. As Singapore does not have a clear cultural visual identity, this project introduces common visual identity in Singapore’s culture through visuals that only Singaporeans can relate to in the approach of storytelling. Souvenirs with visuals pertaining to the heartlands were created to celebrate Singapore's cultural identity.
 
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Singapore's carpark coupon has a unique concept of tearing off the numbers to mark the dates and time for the payments. Using the similar concept, a calendar is created for users to experience the unique practice.