Together with Nike, we created a broadcast spot featuring Chantel Navarro for their 'Sport Changes Everything' campaign. Chantel is proof that sport can have a profound impact on both individuals and communities. At 14 years old, she is fighting to prove young girls belong in boxing and is inspiring others around the world to follow their dreams.
In addition to the 'Sport Changes Everything' spot we also created a 5 minute short about Chantel and her family for 'Just Do It'.
Credits ↓
Nike: Vice President, Brand Marketing: Gino Fisanotti, Senior Director, North America Digital Brand: Lauren Sherman, Category Director, North America Digital Brand: Katie Weeks, Women’s Category Lead, North America Digital Brand: Carson York, Digital Brand Manager: Desiree McCormick, Senior Brand Director, Global Brand Marketing: Staci Kurick, Design Director: Stacy Atkinson, Digital Brand Manager - Women's: Jennifer Cresswell
Broadcast: Wieden Kennedy: Brand Director: Luiza Prata Carvalho, Media + Comms Strategy: Brand Goldstein, Media Supervisor: Graham Wallace, Broadcast: Sabrina Reddy, Integrated Traffic Supervisor: Maggie Harasyn, North America Brand Media Innovation: Wes Collet
Film: Production: Doomsday, Executive Producer: Danielle Hinde, Director: Savanah Leaf, Director of Photography: Dustin Lane; Photography: Jacq Harriet, Assistant: Lindsay Ellary; Post Production: Cut & Run, Executive Producer: Deanne Mehling, Senior Editor: Stacy Peterson; Sound: Composers: Squeak E Clean, Music: Sampa the Great, Sound Design and Mix: Lime Studio