For my BA project, I worked on Singapore's cultural visual identity with 'Seeing Singapore' as the title. As Singapore does not have a clear cultural visual identity, this project introduces common visual identity in Singapore’s culture through visuals that only Singaporeans can relate to in the approach of storytelling. Souvenirs with visuals pertaining to the heartlands were created to celebrate Singapore's cultural identity.

 

_

 

Postcard is chosen as one of the souvenirs as postcard has the cheapest postage price. This would encourage Singaporeans to mail them out to foreigners. Not only that, this would benefit both Singaporeans and foreigners to understand Singaporeans' culture better.