The New BMW 1 Series
Success comes in different shapes and forms. And ultimately, what is successful to you might not be to the next guy. To launch BMW’s New 1 Series we wanted to focus on what it means to you to be successful. Your success is defined by you. And comes with its own journey, and joy. Your journey. Your joy. BMW’s new 1 Series is the epitome of that journey – your story to success.
Ultimately, the New BMW 1 Series is The Journey of You – showcasing how #YouDoYou.
Spotify ad
Speaking strongly to The Journey of You with a prominent focus on #YouDoYou, this Spotify ad highlighted the journey of an individual from a young child to a young adult.
Growing up everyone has dreams. You then work hard to fulfil these dreams and along the way face various battles, emotions and experiences, which in turn help you grow and move towards success. Ultimately, it’s all about finding out what makes you tick – and what makes you, you. This is different for everyone. It’s your journey – The Journey of You. The journey of how #YouDoYou.
Manifesto film | 2 versions (social media)
Social content video cutdowns
Client: BMW
Agency: Wunderman Thompson Digital
Creative Director: Ryan van Son
Copywriter: Krysia Gaweda
Content Producer: Gemma Garman
Art Director: Daniel Edwards
