Bomberg is a Swiss luxury brand that offers high quality accessories and watches for strong-minded, everyday leaders.
The brand’s objective was to build an image coherent with its purpose of recognition and memorability, coming up with a new payoff upon
which all communication - from the manifesto to the online and offline branding campaign - was built: Not For Seconds.
For the launch of the new positioning, we created a global campaign reaching 26 countries with 4 videos,
4 prints and OOH and more than 140 pieces of snack content designed for the brand’s social media profiles.
We expressed how real luxury is to live real life experiences, not in front of a screen.
In order to achieve that, we illustrated the stories of 4 people who dominate technology - instead of being dominated by it -
creating a discussion about the importance of using spare time to experience moments that really matter.
