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    Bayer asked us to launch Sobrepin Nasal, a physiological solution containing seawater, used to clean babies' noses. But how to promote the produc… Read More
    Bayer asked us to launch Sobrepin Nasal, a physiological solution containing seawater, used to clean babies' noses. But how to promote the product with mums and at the same time give them some practical help in an operation which, rather than being a simple everyday ritual, is increasingly an annoying mission impossible involving crying and being naughty? To make nose cleaning more enjoyable, we've created a magical, colourful world inhabited by a series of imaginative characters called "Friends of little noses", who can be used to cover the phials and make them baby-friendly. We've also brought together stories, songs and nursery rhymes about them on amicideinasini.it, together with advice and tips from paediatricians and experts to make cleaning babies noses something that any mother can do. Read Less
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