We worked with Nike to create a design system to promote CAMP. CAMP is an opportunity for rising stars in the NBA to train with Nike’s innovative Adapt Technology ahead of its launch. Stars, including Jason Tatum, Kyle Lonzo, and De’Aaron Fox were invited to the Nike Campus to get a sneak peak at the technology, practice in the Adapt shoes, and give feedback on performance.
Stars, including Jason Tatum, Kyle Lonzo and De’Aaron Fox were invited to the Nike Campus to get a sneak peak at the technology, practice in the Adapt shoes and give feedback on performance.
The design system included graphics, merch, environmental graphics and digital motion elements.
Credits ↓
Creative Director: Matt Luckhurst, Lead Designer: Junki Hong, Junior Designer: Andreas Pranoto, Motion: Blake Piyathanapong
Nike: Creative Director, Michael Spoljaric, Design Director: Christian Widlic
Nike: Creative Director, Michael Spoljaric, Design Director: Christian Widlic
Photography: Micah Fischer and Steven Counts
