Purpose:
Launch the new BlueMoon Vodka Breezy Coconut variant.
Launch the new BlueMoon Vodka Breezy Coconut variant.
Big Idea:
PARADISE!
PARADISE!
Story:
BMV offers great flavours but none say ‘Paradise’
like Breezy Coconut.
The name conjures relaxing yet invigorating images of a tropical, beachside vacation.
BMV Breezy Coconut lets you feel like you’re in paradise wherever you are.
Teaser Phase
The discovery of Paradise
Long ago, The Kansoul lived on an isolated tropical island.
They spent their days fishing, throwing rocks at wild birds (sometimes
successfully) and hitting coconuts which created rhythms and sounds
for their entertainment.
At night, they danced around the fires they built as they roasted their
day’s catch.
They lived without a worry in the world until…
…a strange but shiny bottle washed up on the island’s shore.
It was unlike anything they’d ever seen before. Little did they know that
their tropical island was about to transform into a tropical PARADISE!
They spent their days fishing, throwing rocks at wild birds (sometimes
successfully) and hitting coconuts which created rhythms and sounds
for their entertainment.
At night, they danced around the fires they built as they roasted their
day’s catch.
They lived without a worry in the world until…
…a strange but shiny bottle washed up on the island’s shore.
It was unlike anything they’d ever seen before. Little did they know that
their tropical island was about to transform into a tropical PARADISE!
Reveal Phase
Welcome to Paradise
It’s been several years of hype, harmonious living with the strange but shiny
bottle.
Many more have washed up since then and they just keep coming.
So much so that it’s now the island’s drink of choice. It didn’t take too long
before the ‘natives’ took a liking to it thanks to its familiar coconut taste.
BMV Breezy Coconut has brought on eazy breezy days to the island’s wild
style and added excitement to their tasty sense of togetherness.
The island will no longer be in isolation because all are now welcome to the Breezy
Coconut side of life.
KARIBU PARADISE WILD… KARIBU PARADISE NICE!
bottle.
Many more have washed up since then and they just keep coming.
So much so that it’s now the island’s drink of choice. It didn’t take too long
before the ‘natives’ took a liking to it thanks to its familiar coconut taste.
BMV Breezy Coconut has brought on eazy breezy days to the island’s wild
style and added excitement to their tasty sense of togetherness.
The island will no longer be in isolation because all are now welcome to the Breezy
Coconut side of life.
KARIBU PARADISE WILD… KARIBU PARADISE NICE!
Sample Social Content
