the New “Paul Frank” brand is structured to include
three new brand propositions with fresh,
individual stories that will reposition the brand
to increase its appeal and extend its reach to
connect with new consumer audiences:
Paul Frank Original, Paul Frank Sport & Paul Franck X.
I joined the team for the 2019 launch and help create
cohesive collection for Paul Frank Sport and Paul Frank X
based on the new tone of the brand.
“Paul Frank Sport” introduces a dedicated “Paul Frank”
sportwear line into the market.
The “Paul Frank Sport” collection takes a fresh, modern
approach to the Paul Frank brand, extending the reach
of the casualwear collection to include visually impactful,
fashion-sportswear and activewear ranges that are both
functional and more aggressively branded.
“Paul Frank X” is a completely new proposition
for the “Paul Frank” brand.
Targeted at a notoriously difficult but very
influential and super-connected new audience,
“Paul Frank X” will tap into Chinese youth and
sub-culture, hip-hop and skate communities.
