Personalized Homepage
I was lead product designer on our e-commerce platform Shoprunner.com. Which resulted not only in the launch of the the newly branded Shoprunner.com and integrated contentful content system, but also a design language, code library and user-centered methodology that empowered Shoprunner.com to scale its delivery of exceptional digital experiences.
Scaling Design Excellence
I recognized an opportunity to shape a more consistent digital experience. Together with the CLIF (Customer Lifecycle) Team, I redefined the design principles and interaction model, providing a design language system and a UI Toolkit in the form of a reusable desktop and mobile assets.
Updating critical content infrastructures
The new website utilized a Contentful CMS system that pulled in the most recent partner assets, as many of our retail partners updated their assets seasonally. This content update allowed for more design time around feature builds and lighting fast updates to partner content and marketing campaigns.
Establishing User-Centricity
I implemented new design sprint, research and user-testing practices within the product teams. Theses practices provided insights to inform the iterative approach. The application of user-centered design at Shoprunner has followed an approach that has since played a significant role across the organization.
Feature Builds
I had many feature builds throughout my time at working on Shoprunner.com. The most notable is the personalized homepage, trending products, search, and account updates which included gender inclusive and accessibility updates.
( On-boarding design sprint - team drawing exercise )
Personalization
We had many features that we added that created a better personalized homepage experience. Most of the personalization was derived from our updated on-boarding process that was updated to collect more data from users then leveraging various API's like trending products, similar retailers, and user recommended products to display more personalized content feeds.
Search
Adding a search feature to Shoprunner.com helped Customers find products they love across the ShopRunner network. Search also drove sales—especially cross shop and lead to in increase in attributable sales.
We later incorporated suggested search and similar search. Suggested search is an autocomplete that provided suggestions to users as they enter their search query into the search box. Similar search was a product matching api that used product image similarity data to display similar products across the entire network to Shoprunner users.
