Lebowski's White Russian
Conceptualize and design a new line of alchoholic beverages (either a brand new
product, or a redesign of a existing brand) for the adult marketplace. It needs to have
a clear market direction, and price point for consumers.
After growing tired of the same old liquors, and countless options, I wanted to create
something unique. Not only that, but I wanted to make the best cocktail for all men. What
would be more acceptable than the White Russian? Especially one that comes perfectly
crafted. Lebowski’s White Russian takes a spin off the iconic beverage and film, creating
a marriage of symbol-laden mandalas and a dude just looking to relax.
