花生也可以吃得很現代
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花生在食物製作上有著特殊的地位，在聊天消遣之餘作為家家戶戶的零嘴小吃。
卻因為現今社會零嘴選擇多樣化，導致年輕人已漸少吃花生。
我們的客戶 - 花生工廠製作的接班人想創立自有品牌，希望將品牌形象定位在年輕市場，
於是我們提出了一個簡單的概念“吃花生也能吃得很潮流”，推出較現代的品牌形象並捕捉年輕市場。
有別於市面上傳統花生包裝，我們透過文字的編排與顏色的選用呈現不同口味與現代的視覺觀感，
將傳統產品的價值更加凸顯。
花生是普遍性高的產品，我們相信設計能讓產品的價值提升。傳達年輕人追求潮流元素的意象。
為實現這目標，我們選用瓶罐並運用貼紙的設計，加工細節，我們決定使用雷射燙印在包裝上增加特殊性。
為了每個產品別都有它的特殊性，因此每款口味的顏色都不同，用於區分產品的不同並讓消費者快速識別產品。
為實現這目標，我們選用瓶罐並運用貼紙的設計，加工細節，我們決定使用雷射燙印在包裝上增加特殊性。
為了每個產品別都有它的特殊性，因此每款口味的顏色都不同，用於區分產品的不同並讓消費者快速識別產品。
Peanut plays a special role in food production, it’s a common snack for every family. However, due to the diversity of snack choices, people start to reduce eating peanut especially teenagers.
Our Client - is a successor of a peanut factory in Taiwan. He wants to create its branding to target the youngest market. So we proposed a simple concept which is: “Eating peanuts can also be trendy”. We will be launching a modern brand image to attack more young adults.To differentiate from the traditional peanut packaging on the market, we present a modern visual perception through typography and various selection of colors to highlight the value of the products.
Peanut is a product with high universality so we believe that design can enhance the values of the products to convey the image of the young adult's pursuit of trend elements. To achieve our goals, we choose bottles and cans with sticker design and used laser hot stamping on the packaging to make it particularity and bring out the details. To make each product has its particularity, different flavor come with a different color in term to differentiate the products and increase the identity of the products to reach consumers.
Our Client - is a successor of a peanut factory in Taiwan. He wants to create its branding to target the youngest market. So we proposed a simple concept which is: “Eating peanuts can also be trendy”. We will be launching a modern brand image to attack more young adults.To differentiate from the traditional peanut packaging on the market, we present a modern visual perception through typography and various selection of colors to highlight the value of the products.
Peanut is a product with high universality so we believe that design can enhance the values of the products to convey the image of the young adult's pursuit of trend elements. To achieve our goals, we choose bottles and cans with sticker design and used laser hot stamping on the packaging to make it particularity and bring out the details. To make each product has its particularity, different flavor come with a different color in term to differentiate the products and increase the identity of the products to reach consumers.
Creative Director | Kevin Lin
Designer | Kevin Lin
Photographer | Férguson Chang
Designer | Kevin Lin
Photographer | Férguson Chang
Client | 玖讚花生
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2019
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2019
