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鲍佳骐:“卤东东”新江南卤味

Service content: brand core information combing, brand strategy, brand core language refining, visual system design, packaging design, store design, etc.
Graphic design: Bao Jiaqi
Copywriting planning: Xiaolizhu
Illustration: Bao Jiaqi
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Brand Chinese Name: Halo Dongdong
English abbreviation: lddfood
Overall style: Republican style, traditional cultural atmosphere, ancient charm, illustration
Primary audience:
Marinated beef cooked food lovers, gourmet hunters, nostalgic, pursuing ancient styles
feature of product:
High protein, low fat, convenient, standardized, branded
Slogan:
Good cow, good taste, good stuff
Design elements:
Republic of China wind landmark simple linear draft, classical culture illustration
Product Strategy:
Good cow - high quality beef
Good taste - texture is tender and tender, thick and thick
Good Dongdong - green natural no additives
Brand core concept:
Adhering to the core concept of “green and healthy”, Haldong East has built a procurement channel with new thinking, using grass-fed beef from Pampas Grassland, setting up a brand development center, a food production and processing center, and adopting a mature management model and strong The technical strength and sound cold chain logistics system and strong logistical support provide the most efficient, safe, convenient and high-quality professional services for the franchisees and consumers.
Brand vision:
Committed to become the star of the Jiangnan region
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鲍佳骐:“卤东东”新江南卤味
Published:

鲍佳骐:“卤东东”新江南卤味

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