Agency: Ogilvy & Mather Mexico.
Client: Cerveza Victoria
Production company: MediaMonks.
A film to honor the most important tradition in Mexican culture: El Día de Muertos. The campaign takes us to Xibalba, known as the underworld in Mayan mythology, the place where souls face their destiny. Ikal, a man who passed away, embarks on a visually moving journey to Xibalba, which takes him and his family through farewells and reunions in the context of the traditions and dangers of the underworld.
Awards:
VIMEO STAFF PICK 2020
SHOTS AWARDS / The Americas 2020
- Silver / Non-English Commercial of the Year
- Shortlist / Television Commercial of the Year over 60 seconds
AD STARS 2020
- Silver / Branded Entertainment Video
- Bronze / Film / Art Direction & Production Design
- Bronze / Film / Cinematography
OJO DE IBEROAMÉRICA
- Silver / Content
- Bronze / Film
- Bronze / Film Craft
- 2 Finalists / Film Craft
CICLOPE BERLIN 2020
- Shortlist / Production Design
CÍRCULO CREATIVO 2019
- Grand Prix / Film Craft
- 7 Golds
IAB MEXICO 2020
- Bronze / Content Video
- Bronze / Online Film
- Bronze / Cross Media Storytelling Integration
SPANISH SUB:
ENGLISH SUB:
